AI For Business

Brought by: Coursera

Overview

This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. Finally, you will hear from industry leaders who will provide you with insights into how AI and Big Data are revolutionizing the way we do business. By the end of this specialization, you will be able to implement ethical AI strategies for people management and have a better understanding of the relationship between data analytics, artificial intelligence, and machine learning. You will leave this specialization with insight into how these tools can shape and influence how you manage your business. For additional reading, Professor Hosanagar's book "A Human’s Guide to Machine Intelligence" can be used as an additional resource,". You can find Professor Hosanagar's book on his personal website or at Penguin Randomhouse.

Syllabus

Course 1: AI Fundamentals for Non-Data Scientists
- Offered by University of Pennsylvania. In this course, you will go in-depth to discover how Machine Learning is used to handle and interpret ... Enroll for free.

Course 2: AI Applications in Marketing and Finance
- Offered by University of Pennsylvania. In this course, you will learn about AI-powered applications that can enhance the customer journey ... Enroll for free.

Course 3: AI Applications in People Management
- Offered by University of Pennsylvania. In this course, you will learn about Artificial Intelligence and Machine Learning as it applies to HR ... Enroll for free.

Course 4: AI Strategy and Governance
- Offered by University of Pennsylvania. In this course, you will discover AI and the strategies that are used in transforming business in ... Enroll for free.

Courses

Taught by

Kartik Hosanagar, Kevin Werbach, Lynn Wu, Matthew Bidwell, Michael R Roberts, Peter Cappelli, Prasanna Tambe and Raghu Iyengar

AI For Business
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AI For Business

Brought by: Coursera

  • Coursera
  • Paid
  • English
  • Certificate Available
  • Available at any time
  • beginner
  • N/A
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