Digital transformation has made a wealth of data available to organizations. However, as with any business asset, it needs to be handled correctly throughout its life cycle for its true value to be realized.

In the Data Strategy and Management Professional Certificate from IE University, you’ll discover the frameworks, tools, and strategies needed to manage your data optimally. Over three months, you’ll learn to reimagine your fundamental idea of data — realizing that it's a business asset — before delving into the governance of your current and future data and its sources. You'll analyze the monetization strategies that drive growth and gain the tools to merge data and strategy, ensuring that your management approach is ready to leverage this competitive advantage. You'll walk away with a firm understanding of the risk and ethical considerations regarding data, and what it takes to develop, implement, and manage a data strategy.