Supervised Text Classification for Marketing Analytics

Brought by: Coursera

Overview

Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tackle text classification tasks. Students walk through a conceptual overview of supervised machine learning and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.

This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.

Syllabus

  • The Supervised Machine Learning Workflow
    • In this module, we will learn about the different types of machine learning that exist and the operational steps of building a supervised machine learning model. We will also cover performance metrics of text classification.
  • Neural Networks and Deep Learning
    • In this module, we will learn about neural networks and supervised machine learning. Then we will dive into real supervised machine learning projects and the key decisions that need to be made when conducting one's own project.
  • Getting Started with Google Colab and Deep Learning
    • In this module, we will learn how to work in the Google Colab and Google Drive environment. We will get started with supervised learning by using a wrapper for Google’s Tensorflow and transformer models.
  • Linear Models and Classification Metrics
    • In this module, we will learn how to workshop a variety of supervised machine learning models that rely on linear-based models. We will also learn how to perform an external performance analysis of models in sci-kit learn.

Taught by

Chris J. Vargo and Scott Bradley

Supervised Text Classification for Marketing Analytics
Go to course

Supervised Text Classification for Marketing Analytics

Brought by: Coursera

  • Coursera
  • Free
  • English
  • Certificate Available
  • Available at any time
  • beginner
  • English
8.1.2PHP Version305msRequest Duration2MBMemory UsageGET en/courses/{slug}Route
    • Booting (209ms)
    • Application (95.55ms)
    • 1 x Booting (68.46%)
      208.78ms
      1 x Application (31.33%)
      95.55ms
      14 templates were rendered
      • public.courses.show (resources/views/public/courses/show.blade.php)3bladefile
        Params
        0
        course
        1
        links
        2
        config
      • public.courses.partials.breadcrumbs (resources/views/public/courses/partials/breadcrumbs.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.courses.partials.heading (resources/views/public/courses/partials/heading.blade.php)7bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
        6
        classes
      • public.courses.partials.details (resources/views/public/courses/partials/details.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.courses.partials.breadcrumbs (resources/views/public/courses/partials/breadcrumbs.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.courses.partials.heading (resources/views/public/courses/partials/heading.blade.php)7bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
        6
        classes
      • public.layouts.main (resources/views/public/layouts/main.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.layouts.partials.meta (resources/views/public/layouts/partials/meta.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.layouts.partials.navbar (resources/views/public/layouts/partials/navbar.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.auth.profile.partials.links (resources/views/public/auth/profile/partials/links.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      • public.auth.profile.partials.link (resources/views/public/auth/profile/partials/link.blade.php)8bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
        6
        route
        7
        title
      • public.auth.profile.partials.link (resources/views/public/auth/profile/partials/link.blade.php)8bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
        6
        route
        7
        title
      • public.auth.profile.partials.link (resources/views/public/auth/profile/partials/link.blade.php)8bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
        6
        route
        7
        title
      • public.layouts.partials.flash-session (resources/views/public/layouts/partials/flash-session.blade.php)6bladefile
        Params
        0
        __env
        1
        app
        2
        errors
        3
        course
        4
        links
        5
        config
      uri
      GET en/courses/{slug}
      middleware
      web, localize:en
      controller
      App\Http\Controllers\CourseController@show
      as
      en.courses.show
      namespace
      prefix
      /en
      where
      file
      app/Http/Controllers/CourseController.php:17-35
      7 statements were executed4.29ms
      • select * from `courses` where `slug_en` = 'supervised-text-classification-for-marketing-analytics' limit 1
        3.07ms/app/Http/Controllers/CourseController.php:20corspedia
        Metadata
        Bindings
        • 0. supervised-text-classification-for-marketing-analytics
        Backtrace
        • 17. /app/Http/Controllers/CourseController.php:20
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
      • update `courses` set `visitors` = `visitors` + 1, `courses`.`updated_at` = '2025-04-25 14:14:58' where `id` = 757
        440μs/app/Http/Controllers/CourseController.php:21corspedia
        Metadata
        Bindings
        • 0. 2025-04-25 14:14:58
        • 1. 757
        Backtrace
        • 17. /app/Http/Controllers/CourseController.php:21
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
      • select `id`, `name_en`, `name_ar`, `topic_id`, `slug_en`, `slug_ar` from `subjects` where `subjects`.`id` in (40)
        170μs/app/Http/Controllers/CourseController.php:23corspedia
        Metadata
        Backtrace
        • 20. /app/Http/Controllers/CourseController.php:23
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
        • 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
      • select `id`, `name_en`, `name_ar`, `slug_en`, `slug_ar` from `topics` where `topics`.`id` in (1)
        140μs/app/Http/Controllers/CourseController.php:23corspedia
        Metadata
        Backtrace
        • 25. /app/Http/Controllers/CourseController.php:23
        • 26. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
        • 27. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
        • 28. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
        • 29. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
      • select * from `institutions` where `institutions`.`id` in (49) and `institutions`.`deleted_at` is null
        150μs/app/Http/Controllers/CourseController.php:23corspedia
        Metadata
        Backtrace
        • 20. /app/Http/Controllers/CourseController.php:23
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
        • 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
      • select * from `providers` where `providers`.`id` in (2) and `providers`.`deleted_at` is null
        140μs/app/Http/Controllers/CourseController.php:23corspedia
        Metadata
        Backtrace
        • 20. /app/Http/Controllers/CourseController.php:23
        • 21. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
        • 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
        • 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
        • 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
      • select * from `html_files` where `html_files`.`id` = 751 limit 1
        180μs/app/Models/Course.php:84corspedia
        Metadata
        Bindings
        • 0. 751
        Backtrace
        • 21. /app/Models/Course.php:84
        • 28. view::public.courses.show:29
        • 30. /vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:125
        • 31. /vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
        • 32. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      App\Models\HtmlFile
      1
      App\Models\Provider
      1
      App\Models\Institution
      1
      App\Models\Topic
      1
      App\Models\Subject
      1
      App\Models\Course
      1
        _token
        VeAonZygY5WQdUg14V8J8WzD9xNKRvhBsXLkyAoV
        locale
        en
        _previous
        array:1 [ "url" => "https://www.corspedia.com/en/courses/supervised-text-classification-for-market...
        _flash
        array:2 [ "old" => [] "new" => [] ]
        PHPDEBUGBAR_STACK_DATA
        []
        path_info
        /en/courses/supervised-text-classification-for-marketing-analytics
        status_code
        200
        
        status_text
        OK
        format
        html
        content_type
        text/html; charset=UTF-8
        request_query
        []
        
        request_request
        []
        
        request_headers
        0 of 0
        array:24 [ "cf-ipcountry" => array:1 [ 0 => "US" ] "cf-connecting-ip" => array:1 [ 0 => "3.17.135.107" ] "cdn-loop" => array:1 [ 0 => "cloudflare; loops=1" ] "x-forwarded-proto" => array:1 [ 0 => "https" ] "cf-visitor" => array:1 [ 0 => "{"scheme":"https"}" ] "sec-fetch-site" => array:1 [ 0 => "none" ] "accept" => array:1 [ 0 => "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7" ] "user-agent" => array:1 [ 0 => "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" ] "upgrade-insecure-requests" => array:1 [ 0 => "1" ] "sec-ch-ua-platform" => array:1 [ 0 => ""Windows"" ] "sec-ch-ua-mobile" => array:1 [ 0 => "?0" ] "sec-ch-ua" => array:1 [ 0 => ""HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"" ] "cache-control" => array:1 [ 0 => "no-cache" ] "pragma" => array:1 [ 0 => "no-cache" ] "sec-fetch-dest" => array:1 [ 0 => "document" ] "cf-ray" => array:1 [ 0 => "935e73260ca3c667-ORD" ] "accept-encoding" => array:1 [ 0 => "gzip, br" ] "priority" => array:1 [ 0 => "u=0, i" ] "sec-fetch-user" => array:1 [ 0 => "?1" ] "sec-fetch-mode" => array:1 [ 0 => "navigate" ] "x-forwarded-for" => array:1 [ 0 => "3.17.135.107" ] "host" => array:1 [ 0 => "www.corspedia.com" ] "content-length" => array:1 [ 0 => "" ] "content-type" => array:1 [ 0 => "" ] ]
        request_server
        0 of 0
        array:50 [ "USER" => "www-data" "HOME" => "/var/www" "HTTP_CF_IPCOUNTRY" => "US" "HTTP_CF_CONNECTING_IP" => "3.17.135.107" "HTTP_CDN_LOOP" => "cloudflare; loops=1" "HTTP_X_FORWARDED_PROTO" => "https" "HTTP_CF_VISITOR" => "{"scheme":"https"}" "HTTP_SEC_FETCH_SITE" => "none" "HTTP_ACCEPT" => "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7" "HTTP_USER_AGENT" => "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" "HTTP_UPGRADE_INSECURE_REQUESTS" => "1" "HTTP_SEC_CH_UA_PLATFORM" => ""Windows"" "HTTP_SEC_CH_UA_MOBILE" => "?0" "HTTP_SEC_CH_UA" => ""HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"" "HTTP_CACHE_CONTROL" => "no-cache" "HTTP_PRAGMA" => "no-cache" "HTTP_SEC_FETCH_DEST" => "document" "HTTP_CF_RAY" => "935e73260ca3c667-ORD" "HTTP_ACCEPT_ENCODING" => "gzip, br" "HTTP_PRIORITY" => "u=0, i" "HTTP_SEC_FETCH_USER" => "?1" "HTTP_SEC_FETCH_MODE" => "navigate" "HTTP_X_FORWARDED_FOR" => "3.17.135.107" "HTTP_HOST" => "www.corspedia.com" "REDIRECT_STATUS" => "200" "SERVER_NAME" => "corspedia.com" "SERVER_PORT" => "443" "SERVER_ADDR" => "141.95.147.152" "REMOTE_USER" => "" "REMOTE_PORT" => "26968" "REMOTE_ADDR" => "172.69.17.20" "SERVER_SOFTWARE" => "nginx/1.18.0" "GATEWAY_INTERFACE" => "CGI/1.1" "HTTPS" => "on" "REQUEST_SCHEME" => "https" "SERVER_PROTOCOL" => "HTTP/2.0" "DOCUMENT_ROOT" => "/var/www/corspedia/public" "DOCUMENT_URI" => "/index.php" "REQUEST_URI" => "/en/courses/supervised-text-classification-for-marketing-analytics" "SCRIPT_NAME" => "/index.php" "CONTENT_LENGTH" => "" "CONTENT_TYPE" => "" "REQUEST_METHOD" => "GET" "QUERY_STRING" => "" "SCRIPT_FILENAME" => "/var/www/corspedia/public/index.php" "PATH_INFO" => "" "FCGI_ROLE" => "RESPONDER" "PHP_SELF" => "/index.php" "REQUEST_TIME_FLOAT" => 1745590498.5017 "REQUEST_TIME" => 1745590498 ]
        request_cookies
        []
        
        response_headers
        0 of 0
        array:5 [ "content-type" => array:1 [ 0 => "text/html; charset=UTF-8" ] "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ 0 => "Fri, 25 Apr 2025 14:14:58 GMT" ] "set-cookie" => array:2 [ 0 => "XSRF-TOKEN=eyJpdiI6IktJaUtETUhnTk51a3lPL1cxZ1NOMXc9PSIsInZhbHVlIjoiSE5xeDRtQmxPLzZmSExOazUxQWNWQ1JaWGRUN09mMEV4SXlkazMwcjNKTVIzUjhuWjdHUzNrd284THM3ME9Rdld3a1R1SXp5dzFDd01UWHFjNXJ2VWFGTUpYdGdDbDA1WmgrRXlCTEZzS1BoNUJNancvTlVoU2tZTWxkcHlXYngiLCJtYWMiOiI3NDdjMDFmOTA4NTMyZTFmMmIyYzYwM2QyM2M4ZjdjYzBkMGNjZDQwMjMyZjhlOTM4NmE3MjcyOWFhYTQyMWViIiwidGFnIjoiIn0%3D; expires=Fri, 25 Apr 2025 16:14:58 GMT; Max-Age=7200; path=/; samesite=laxXSRF-TOKEN=eyJpdiI6IktJaUtETUhnTk51a3lPL1cxZ1NOMXc9PSIsInZhbHVlIjoiSE5xeDRtQmxPLzZmSExOazUxQWNWQ1JaWGRUN09mMEV4SXlkazMwcjNKTVIzUjhuWjdHUzNrd284THM3ME9Rdld3a1R1S" 1 => "laravel_session=eyJpdiI6Ikg5aEI3V2dyby9zK081N0lCc3NzaUE9PSIsInZhbHVlIjoiMjVHNCtReGlqS2NzSldVcGk3YzMyWGxHYUNZdDN4c0gzODFUaitNSVpBaHVaR2hZTDZzZmZLbWhQTU9aNkppS2lMYThodEhvcWZySnF6V0VVdy9waDAyeU51VGJVQmRkWXVDNWo2eUFGSDlGRW1BSHdBU2kzSGo1Sm9STGo1SzUiLCJtYWMiOiJmMDQ1ZDJkYjE5ZjQ0NTkzOWU3N2Q2OGUyMTA5NmFmNDk2NWQ4NmQ2YWIzOTYyYjgwZjg4MTNmMjkwYWZkNmY3IiwidGFnIjoiIn0%3D; expires=Fri, 25 Apr 2025 16:14:58 GMT; Max-Age=7200; path=/; httponly; samesite=laxlaravel_session=eyJpdiI6Ikg5aEI3V2dyby9zK081N0lCc3NzaUE9PSIsInZhbHVlIjoiMjVHNCtReGlqS2NzSldVcGk3YzMyWGxHYUNZdDN4c0gzODFUaitNSVpBaHVaR2hZTDZzZmZLbWhQTU9aNkppS2lM" ] "Set-Cookie" => array:2 [ 0 => "XSRF-TOKEN=eyJpdiI6IktJaUtETUhnTk51a3lPL1cxZ1NOMXc9PSIsInZhbHVlIjoiSE5xeDRtQmxPLzZmSExOazUxQWNWQ1JaWGRUN09mMEV4SXlkazMwcjNKTVIzUjhuWjdHUzNrd284THM3ME9Rdld3a1R1SXp5dzFDd01UWHFjNXJ2VWFGTUpYdGdDbDA1WmgrRXlCTEZzS1BoNUJNancvTlVoU2tZTWxkcHlXYngiLCJtYWMiOiI3NDdjMDFmOTA4NTMyZTFmMmIyYzYwM2QyM2M4ZjdjYzBkMGNjZDQwMjMyZjhlOTM4NmE3MjcyOWFhYTQyMWViIiwidGFnIjoiIn0%3D; expires=Fri, 25-Apr-2025 16:14:58 GMT; path=/XSRF-TOKEN=eyJpdiI6IktJaUtETUhnTk51a3lPL1cxZ1NOMXc9PSIsInZhbHVlIjoiSE5xeDRtQmxPLzZmSExOazUxQWNWQ1JaWGRUN09mMEV4SXlkazMwcjNKTVIzUjhuWjdHUzNrd284THM3ME9Rdld3a1R1S" 1 => "laravel_session=eyJpdiI6Ikg5aEI3V2dyby9zK081N0lCc3NzaUE9PSIsInZhbHVlIjoiMjVHNCtReGlqS2NzSldVcGk3YzMyWGxHYUNZdDN4c0gzODFUaitNSVpBaHVaR2hZTDZzZmZLbWhQTU9aNkppS2lMYThodEhvcWZySnF6V0VVdy9waDAyeU51VGJVQmRkWXVDNWo2eUFGSDlGRW1BSHdBU2kzSGo1Sm9STGo1SzUiLCJtYWMiOiJmMDQ1ZDJkYjE5ZjQ0NTkzOWU3N2Q2OGUyMTA5NmFmNDk2NWQ4NmQ2YWIzOTYyYjgwZjg4MTNmMjkwYWZkNmY3IiwidGFnIjoiIn0%3D; expires=Fri, 25-Apr-2025 16:14:58 GMT; path=/; httponlylaravel_session=eyJpdiI6Ikg5aEI3V2dyby9zK081N0lCc3NzaUE9PSIsInZhbHVlIjoiMjVHNCtReGlqS2NzSldVcGk3YzMyWGxHYUNZdDN4c0gzODFUaitNSVpBaHVaR2hZTDZzZmZLbWhQTU9aNkppS2lM" ] ]
        session_attributes
        0 of 0
        array:5 [ "_token" => "VeAonZygY5WQdUg14V8J8WzD9xNKRvhBsXLkyAoV" "locale" => "en" "_previous" => array:1 [ "url" => "https://www.corspedia.com/en/courses/supervised-text-classification-for-marketing-analytics" ] "_flash" => array:2 [ "old" => [] "new" => [] ] "PHPDEBUGBAR_STACK_DATA" => [] ]